GREATER HUME COUNCIL
GREATER HUME COUNCIL
CLIENT: GREATER HUME COUNCIL
PROJECT: NEW TOWN ENTRY SIGNS #movetogreaterhume
DATE: MARCH 2021
Over 66 signs 3 x 3.6m, 12 x 3m, 10 x 2.4m and 40 post mounted signs were manufactured by Hi-Vis Group in Newcastle and transported over 600kms to be installed by our intrepid team. Pylons were double sided digitally printed Class 1100 mounted onto 3mm aluminium sign faces with an anti-grafitti over laminate for additional, long term protection.
Hi-Vis was able to meet and exceed the selection criteria for this project with previous town entry signage experience, large scale manufacturing & installation capability in combination with their status as Transport for NSW Approved Manufacturer.
Bordering both Wagga Wagga and Albury, the Greater Hume LGA is a key connecting region for southern NSW, holding an estimated population of 10,764 residents in 2019. Greater Hume’s position as a key road network conduit between major regional and capital cities in NSW and VIC provides the necessary basis for sustainable ongoing growth and overall regional performance. PRD Research Division has for the second consecutive year, nominated the Greater Hume LGA as one of 3 NSW top major regional areas alongside Port Stephens and Federation, based on affordability, positive property trends, investment, project development and low unemployment rates.
Furthermore, in 2018 Greater Hume Council conducted a major corporate branding review in order to redefine the LGA’s identity and positioning as an appealing and attractive rural alternative to the big cities. Albury based design agency, Kindred Design, was engaged to create a new brand for GHC and to support Council in the implementation and roll out of the brand on city assets and infrastructure including the new Town Entry Signs.
Kindred created designs for over 66 high impact, GHC branded town and entry signs including 3.6 m large pylon signs, 3.0m and 2.4 m pylon signs plus 40 post mounted signs throughout the smaller townships in the area with the overarching purpose to invite & welcome visitors and evoke a feeling of the region rather than simply label or identify the local government boundary. Hi-Vis Group won the contract to manufacture 66 signs across the region and install over 25 pylons.
With a footprint of over 5764 square kilometres [to compare the City of Newcastle is 187 sqkm], the challenge for GHC was to initially conduct a signage audit throughout the region including the upgrade of many out of date and deteriorated signs. Through a collaborative effort between many departments, Economic Development Co-ordinator, Margaret Killalea visited close to 90% of the actual sites forming a strong understanding of the need to engage an experienced signage company who were skilled at manufacturing as well as the physical installation of the signs.
Hi-Vis Group were up for the geographical challenge with several large scale projects already completed for many councils throughout NSW including City of Newcastle, Kyogle, Lake Macquarie, Maitland, Cessnock naming but a few.